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Based in Jamaica the Breadfruit Trading Company focuses on creating and providing organic and environmentally sustainable products for consumers across the globe. Working with local farmers the company promotes values of honesty, hardwork, and a respect for both man and earth. As such, my variations and sketches attempt to explore and communicate these ideas in imagery and typography. Appropriately the final mark produced by PushDesign and its preceding variations hoped to visually capture the honest and organic nature of the Breadfruit Trading Company.

Agency: PushDesign

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