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Expedia's Insider's Choice is a new aspect of Expedia's website that denotes the best deals or quality hotels available. My variations were created with the goal of communicating and balancing the idea of being an "insider" as well as hotels. The final mark produced by PushDesign utilizes a service bell found frequently at hotel counters, such that a system could be created replacing the bell with (for example) car keys to represent "Insider's Choice Automobiles".

Agency: PushDesign

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